Burberry Epidemic

Dear God.
Why are consumers still obsessed with the Burberry trademarked 'haymarket check' pattern? Are they aware that it's not a British produced product of war-caliber technology these days? Back when it was actually lining the raincoats of soldiers and the financially elite, Burberry held a strong market differentiator of waterproof breathable garments. Nowadays Burberry is manufactured in China, (where I'm sure they're monitoring their carbon credits, child labor hours, and above all mass production quality) yet somehow the folks at Burberry have still done a good job keeping mouths closed in their quest for a global monopoly of the neck-space of every slate gray wearing middle-class workaholic. Why is this the most popular scarf on the planet? Is this qualm resentful?

The big question is why have the folks at Burberry at least made a valid effort at disguising their short-fallings and not climbed aboard the project (RED) campaign? Who forgot to invite this $500-per-sweater-powerhouse to the feel-good party?

Secretly hoping for the everymans Burberry scarf genocide 2008,

Kyle in Wisconsin, Age 22